Although the color and typeface may be familiar, the ICS brand
is sporting a new look. Designed to honor the past while setting
the stage for the future, the clean lines, squared shoulders
and forward leaning slash shout strength, action, and forward
motion, qualities we see as key to fulfilling our mission of
making our chain saws the tool of choice for cutting concrete,
stone, and masonry.
It’s more than just new artwork, however. The new logo
represents a coming of age for ICS and our products. It’s
been 15 years since we introduced Diamond Chain Technology™ to
the construction industry and in that time we have tackled tough
challenges, suffered a few setbacks, but in the end succeeded
in creating a line of versatile and reliable tools that see daily
use across the globe. We listened, we learned, and we took action. |
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