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October 12, 2011 | Click Here for past Takes | |
| ANOTHER TRIBUTE | |||
There has been much recent acclaim and honor around the passing of Steve Jobs, perhaps the greatest innovator in recent modern history. He deserves all those accolades, but one quality that I have always admired in him as a business leader was his unrelenting focus on user needs. He was unforgiving in his passion to make it right for users and would upset the organization just to ensure this point. Complete understanding of and meeting those user needs, whether obvious or subtle or futuristic, is what has made Apple’s products so aspirational, simple and easy to use. If there is any one message I wish to instill in our teams, it is user orientation first. Sticking to the user’s guns versus an internal opinion or agenda is a battle worth fighting. Jobs’ Apple is the best example of how this conviction will lead to great products, happy customers, and massive growth. So, here is to Steve Jobs one more time, and may we all lead with this level of vision and passion. Jake VanderZanden |
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© Copyright 2011 ICS, Blount Inc. |
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