Although the color and typeface may be familiar,
the ICS brand is sporting a new look. Designed to honor the past
while setting the stage for the future, the clean lines, squared
shoulders and forward leaning slash shout strength, action, and
forward motion, qualities we see as key to fulfilling our mission
of making our chain saws the tool of choice for cutting concrete,
stone, and masonry.
It’s more than just new artwork, however. The new logo
represents a coming of age for ICS and our products. It’s
been 15 years since we introduced Diamond Chain Technology™ to
the construction industry and in that time we have tackled tough
challenges, suffered a few setbacks, but in the end succeeded
in creating a line of versatile and reliable tools that see daily
use across the globe. We listened, we learned, and we took action.
But that’s just the beginning. We are relentlessly pursuing
innovative new products while continuing to build more reliability
and versatility into our current line. Our vision of the future
is clear; our commitment to our customers unwavering. Our goal
is to make the new ICS brand the symbol of innovation and excellence
in products and service, so that when you see our logo in the back
of your truck, you know that whatever the jobsite throws at you,
you are UNSTOPPABLE. |
